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Action Figure Insider » Collectibles Creator Youtooz Sets Stage For Growth With Funding From Decathlon Capital Partners

Collectibles Creator Youtooz Sets Stage For Growth With Funding From Decathlon Capital Partners

Transaction will fund expansion of Vancouver company through a dilution-free, revenue-based agreement


VANCOUVER, CANADA — September 8, 2023 — Youtooz, Inc., the creator of wildly popular collectibles that are revolutionizing the licensed products industry, positioned itself for further growth with a significant funding package from Decathlon Capital Partners. Details of the transaction were not disclosed.


The funding will support Youtooz in its launch of new product lines, expanded distribution and new partnerships. Since it was launched in Vancouver, British Columbia, in 2019, Youtooz has released more than 500 limited-edition figures based on the heroes and role models of the internet — memes, musical artists, content creators and more.


Austin Long, Founder and Chief Executive Officer of Youtooz, said the funding from Decathlon Capital Partners provides a key element in the company’s plan to expand into new markets and improve its customer experience. “We’ve built an amazing community of creators, artists and fans who join with us in turning internet culture into products that people love,” Long said. “We’re excited to grow into new markets, invest into improved logistics, and increase our presence as a key player in the licensed product industry.”


Mark Prokoudine, Founder and Chairman of the company, said the structure of the funding from Decathlon Capital Partners provides important flexibility for Youtooz. “Youtooz will repay this investment through its future revenues; we weren’t required to give up any equity in exchange for the growth capital,” Prokoudine said.


John Borchers, Managing Director of Decathlon Capital Partners, said Prokoudine and Long bring proven entrepreneurial energy to Youtooz. “The founders of Youtooz are driven by a vision, and they have demonstrated the management skills to bring their vision to reality,” Borchers said. “Youtooz has built a strong base and is well on its way to becoming the leading company in the licensed-products sector.”


About Youtooz

Youtooz turns the joy of internet culture into amazing products that people love. A consumer product company, Youtooz captures the best moments of the internet and brings them to life through high-quality, unique product drops. The company seeks inspiration from its community and content creators across the internet and works together, with its IP and License partners, to create collectibles, plushies and other products that bring joy to everyone. Since its launch in 2019, Youtooz has released more than 500 unique figures and believes that together, we create joy in anything. Learn more at www.youtooz.com.


About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at www.decathloncapital.com.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

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