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Action Figure Insider » Funko Appoints Cynthia Williams Chief Executive Officer, Board Member

Experienced Leader, Brings Proven Track Record Building Global Consumer Brands —


Funko, Inc. (Nasdaq: FNKO), a leading pop culture lifestyle brand, today announced that its Board of Directors has appointed Cynthia Williams as its Chief Executive Officer (CEO), effective May 20, 2024. Williams is also expected to join the Funko Board of Directors on that date. Michael Lunsford will remain the company’s Interim CEO until Ms. Williams joins the company in May.

Williams will bring nearly two decades of senior leadership experience across the consumer products, gaming and e-commerce industries. Most recently, Williams served as president of Hasbro’s Wizards of the Coast and Hasbro Gaming division, where she oversaw the company’s portfolio of games that includes Dungeons & Dragons, Magic: The Gathering, and Monopoly. During her tenure at Hasbro, Williams successfully scaled areas of growth and positioned the Gaming division for continued success amid evolving consumer demand. Prior to that, Williams spent several years at Microsoft, most recently as General Manager and Vice President, Gaming Ecosystem Commercial Team, where she drove the significant expansion of Xbox Gaming. Earlier, Williams was a senior executive at Amazon for over a decade, where she played a key role in the global growth of their e-commerce direct-to-consumer business, Fulfillment by Amazon.

“After a thorough and comprehensive search process, we are thrilled to welcome Cynthia as our CEO,” said Jesse Jacobs, chairman of Funko’s nominating and corporate governance committee and a partner and co-founder at The Chernin Group, which owns approximately 25% of Funko’s common stock. “Cynthia has served in a variety of senior leadership roles with some of the largest and most well-respected companies in the world. She has a deep understanding of pop culture, entertainment and fandoms, with a proven background in building consumer brands, developing worldwide strategies and driving global growth. We are confident Cynthia has the experience, leadership capabilities and strategic vision to guide Funko into the future.”

“We thank Mike for his many contributions,” said Charles Denson, Funko’s Chairman. “Under his leadership, Funko has refocused its business on core assets, lowered its debt levels and substantially improved margins. With Funko now on a solid foundation, Cynthia will come in and drive the company to the next phase of growth and profitability. I know Cynthia is the right choice to lead Funko going forward and we know Mike and Cynthia together will ensure a seamless transition for all our stakeholders.”

“I am honored to lead Funko, a company celebrated for its history of creativity and innovation on behalf of a passionate fan base,” said Williams. “Funko has built a portfolio of valuable global brands, and I am energized about this unique opportunity to help Funko fully realize its potential. My extensive experience with the devoted fans of Dungeons & Dragons, Magic: The Gathering, and Xbox will be highly beneficial in developing products that continue to appeal to Funko’s passionate fans, both core fans and collectors. I’m eager to work with the Board, management team and our employees around the world to further strengthen our brands and deliver value to our stockholders.”

The CEO search process was led by True Search, a global executive recruiting firm.


Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at www.funko.com, and follow us on X (@OriginalFunko) and Instagram (@OriginalFunko).


Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

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