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Action Figure Insider » General Mills’ Monster Cereals Return in KAWS-Designed Boxes


Renowned artist’s designs also include corresponding collectible cereal prizes

 

MINNEAPOLIS–(BUSINESS WIRE)–General Mills’ beloved Franken Berry, Count Chocula, Boo-Berry and – for the first time in nearly a decade – Frute Brute Monster Cereals are back with the limited-edition release of four KAWS-designed boxes.

Inspired by classic horror film characters, the Monster Cereals have been fan favorites for more than half a century and this year renowned American artist and Monster enthusiast KAWS was inspired by the vintage styling of the original boxes. In addition to the individual box designs, KAWS has also designed corresponding collectible cereal prizes of each character, which are available as a set of four via an on-pack sweepstakes.

“It’s been a thrill to collaborate with General Mills and Monster Cereals,” said KAWS. “I’ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke.”

This year’s seasonal Monster debut is also marked by the return of Frute Brute, which joins the other monsters on shelves with its first appearance since 2013, as well as other spooky surprises to come later this fall. Frute Brute is known for its “howlin’-good taste of fruit” and is considered by many collectors to be the most sought-after vintage cereal, in part due to its appearances across various blockbuster movies in the 1990s.

“Our Monster Cereals are some of our most iconic, and while we know fans are always excited to see them, we want to be sure that we’re able to offer something new and different with each release,” said Mindy Murray, senior marketing communications manager at General Mills. “KAWS’s love for these characters made him the perfect partner to bring them to life and offer multiple ways to celebrate this season. We can’t wait for fans to find each box and experience the latest versions for themselves.”

Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster Cereals boxes are available now at retailers nationwide. Each Monster Cereals box comes with a unique code on the back that fans can enter on www.kawsmonsters.com for a chance to win a set of the highly coveted KAWS-designed collectible prizes.

For additional Monster Cereals news later this season and a few more surprises, fans can follow KAWS (@kaws) and General Mills’ Cereal Society (@generalmillscereal).

To learn more about the history of Monster Cereals, visit https://www.generalmills.com/news/stories/the-history-of-our-monsters.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

About KAWS

KAWS engages audiences beyond the museums and galleries in which he regularly exhibits. His prolific body of work straddles the worlds of art and design to include paintings, murals, graphic and product design, street art, and large-scale sculptures. Over the last two decades KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. His refined graphic language revitalizes figuration with both big, bold gestures and playful intricacies.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.





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