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Action Figure Insider » Masters Of The Universe X Mishka X Be@rbrick — Exclusive Drop on @MattelCreations ! #MOTU


Masters Of The Universe X Mishka X Be@rbrick — Exclusive Drop on @MattelCreations ! #MOTU

For the first time ever, MattelCreations is reimaging the iconic MOTU characters He-Man and Skeletor as Medicom BE@RBRICK figures on the Mattel Creations Site.

MC is a destination for collector items featuring items from the most innovative creators of today. For us, toys have always been art.

This is part of the MattelCreations goal: toys as art and art inspired by toys.

As one of the most famous collectible styles, these BE@RBRICK figures make our Eternian favorites cuter than ever.

Not only is this MOTU’s first time getting re-imagined into the iconic Be@rbricks, but it is also Mattel’s first Be@rbricks! 

To round out the capsule, MOTU has also partnered with the streetwear brand Mishka NYC.  

Mishka is known for its colorful and edgy cartoon imagery – making it the perfect partner for a MOTU clothing line.

From hoodies and tees to hats and stickers, this collection reps your favorite characters in style.

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Each Be@rbricks come in 400% and 100% sets.

HE-MAN 400% and 100% set |

SKELETOR 400% and 100% set |

The apparel and accessories capsule range from $15 – $85. The capsule includes hoodies, tshirts, hats, blankets, and stickers. |

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The 2 Be@rbricks, alongside a Mishka x MOTU apparel capsule, will be available for purchase on Mishka.com & MattelCreations.com on Friday, 1/27 9 AM PT.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.





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