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Action Figure Insider » Robosen Robotics Debuts the New “Limited Edition Optimus Prime Rise of the Beasts” Providing Fans a Screen to Reality Experience

Robosen Robotics Debuts the New “Limited Edition Optimus Prime Rise of the Beasts” Providing Fans a Screen to Reality Experience

Robosen’s Robotic Expertise and Aerospace-Grade Servo Motors Bring to Life Dynamic Aerial Maneuvers, While the Immersive Mobile App and Numerous Voice-Activated Commands Bring Next-Gen Technology and Advanced Programming to Fans for a One-of-Kind Entertaining Experience


(Los Angeles, CA and Shenzhen, China)—May 25, 2023Robosen Robotics, a leading innovator in the field of robotics, today announced an awe-inspiring, interactive TRANSFORMERS robot – the new Signature Series “Limited Edition Rise of the Beasts Optimus Prime.” Through Robosen’s partnership with Hasbro and Paramount Pictures, fans of the iconic franchise can now fight the Predacons alongside the Maximals, in this ultra-realistic representation of the highly anticipated upcoming film, TRANSFORMERS: Rise of the Beasts.


The collectible robot features an artistic life-like battle-damaged finish, advanced programmable capabilities and voice-activated interactions. Limited Edition Optimus Prime Rise of the Beasts is available for a special pre-order price of $699 USD (regular price $899) at Robosen.com.

Featuring an incredible 69 custom-engineered microchips, 21 high-precision servo motors and over 40 motion mechanisms, the 16-inch tall Limited Edition Optimus Prime Rise of the Beasts is crafted and engineered by Robosen’s talented robotic experts to provide fans an unparalleled interactive experience. Whether on a surface or on the included stand, the robot can perform wide ranging, unique maneuvers, bringing the dynamic movie actions to life.

Legendary voice actor Peter Cullen, who voices Optimus Prime, recorded exclusive dialogue for this Optimus Prime Signature Series. Fans will be able to “Chat, Command and Call” Optimus Prime with pre-installed voice commands. The Robosen app’s “Action Center” will be updated with additional downloadable actions on an ongoing basis, creating new realms of interactive fun on Earth, Cybertron and beyond.

To add to the endless creative opportunities, there are two programmable modes, including block-based programming, a simple way with “stackable” actions for fans to create their own scenes.If selected by the official Robosen team, fans will have the chance to be featured in the app for others to download. The Limited Edition Optimus Prime Rise of the Beasts comes in exclusive Collector’s design packaging with a collector’s serialized commemorative coin, limited-edition accessories, including the Energon Axe, Energon Swords, Open Palm Hands, Relaxed Hands, Sword Wielding Hands and features metallic gold plated battle-damaged finish. A stand, Ion Blaster (illuminable), Fist Hands and Blaster Wielding Hands are also included.

“We are excited to bring this limited-edition TRANSFORMERS robot to fans with the upcoming release of TRANSFORMERS: Rise of the Beasts,” said Sean Tang, Director of Robosen USA. “Our talented team of robotic engineers provide our customers seamless interactions with the robot, pulling them right into the action of this iconic hero.”

About Robosen 

Robosen Robotics is an innovator in the field of robotics, leading the way in digital drive technology, artificial joint driving algorithms, force feedback technology, artificial intelligence, and programming. For more information, please visit https://www.robosen.com


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About Transformers

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About Hasbro

Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

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