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Huge Billboard and Activation at Tamashii Nations Store Catapult Iconic Japanese Hero to the Center of One of the Nation’s Most Popular City Destinations 

New York, NY, May 30 – For nearly 60 years, the iconic Japanese superhero Ultraman has been fighting Kaiju across the galaxy, but now he is ready to conquer a new location: New York’s Times Square.  To celebrate the upcoming release of Ultraman: Rising, the highly-anticipated latest film in the franchise that is set to make its way onto Netflix on June 14, Tsuburaya Productions is joining with Netflix and Bandai Namco for an action-packed Times Square activation featuring out-of-this-world digital billboards and a massive storefront display featuring a range of Ultraman collectibles at the Tamashii Nations Store right in the heart of the Square.

Created by Japanese special effects director, filmmaker, and cinematographer Eiji Tsuburaya, Ultraman first debuted in 1966 in the television series Ultra Q.  Over the last 58 years, the Ultraman franchise has spawned numerous television series, films, miniseries, and video games, while gathering a dedicated global following.

On June 14, 2024, Ultraman will star in an original animated film premiering on Netflix, Ultraman: Rising. In the film, when Tokyo is threatened by rising monster attacks, an all-star athlete reluctantly returns home to take on the mantle of Ultraman, discovering that his greatest challenge isn’t fighting giant monsters: It’s raising one.

Timed to the film’s release, Bandai Namco will unleash a new must-have Ultraman collectible, the S.H. Figuarts Ultraman for Ultraman: Rising ($35), which will be available at Tamashii Nations in Times Square.

In addition to the Times Square display, fans will also want to check out the additional Ultraman: Rising toy line offerings at Bandai Namco’s first dedicated retail store in the United States, which recently had its grand opening at American Dream Mall in East Rutherford, New Jersey.

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About Tsuburaya Productions

Tsuburaya Productions is one of the leading independent production companies in Japan. Founded in 1963 by Eiji Tsuburaya, the company continues to produce content that has been licensed to both the domestic and international markets. The company also engages in licensing, merchandising, publishing, and live stage shows and events, exploiting the IP it creates and owns.

About Tsuburaya Fields Media & Pictures Entertainment Inc.

Tsuburaya Fields Media & Pictures Entertainment Inc., located in Los Angeles, is active in the production and distribution of Ultraman entertainment content for North America and other markets. Headed by Danny Simon, the new subsidiary will expand the Ultraman North America licensing program into the UK, EU, South America, and MENA markets thereby solidifying the franchise’s place on the global stage.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

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