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Action Figure Insider » WB Shop Launches New “Classics Era” Collection in Celebration of Warner Bros.’ 100th Anniversary #WB100

WB Shop Launches New “Classics Era” Collection in Celebration of Warner Bros.’ 100th Anniversary #WB100

Launching today, WB Shop’s new Classic Era Collection takes fans back in time from 1948 through 1973 to commemorate the studio’s timeless classic movies, TV shows and animations. Inspired by some of the greatest movies and TV shows of all time, Warner Bros. Discovery Global Consumer Products Classic Era Collection of celebratory merchandise includes apparel, accessories, and home goods featuring the characters, sayings and icons beloved by generations. From movies like “Cool Hand Luke” to “Scooby-Doo” cartoons and TV shows such as Gilligan’s Island, the Classics Collection is a nostalgic treat for fans of all ages.

 As part of its centennial campaign Celebrating Every Story, Warner Bros. Discovery has unveiled its collection of global products, content, and experiences honoring the company’s 100th anniversary on April 4, 2023.  The commemorative offerings celebrate the studio’s milestone birthday and showcase key moments in Warner Bros.’ rich history — from its beginning with “Casablanca” to Looney Tunes to DC and everything in between.


Shoppers can find the new products, plus other products from different Warner Bros.’ Eras, on WBShop.com while supplies last.


Highlights of the new Classic Era Collection include:

Movie musicals like “Singing in the Rain” and “American in Paris” inspire new designs on t-shirts  while art based on famous thrillers like “North By Northwest” and “Whatever Happened to Baby Jane?” appears on a cozy sherpa blanket, hoodies and more ($28.95 – $59.95).

Movies featuring legends, rebels and anti-heroes like “Rebel without a Cause,” “Bonnie and Clyde,” and “Cool Hand Luke” take the spotlight on hoodies, t-shirts, tote bags, mugs and more. “Willy Wonka and the Chocolate Factory” inspires a series of collectibles from award-winning folk artist Jim Sore and “Enter the Dragon” inspired merchandise round kicks the offerings ($14.95 – $58.95).

“Scooby-Doo” and the Gang are reimagined for Warner Bros.’ 100th anniversary on mugs, posters and t-shirts. New “The Jetsons” and “The Flintstones” t-shirts let fans celebrate the cartoon families of the future and past ($18.95 – $28.95).

Classic TV Shows like Gilligan’s Island inspire these fun t-shirts for a three-hour tour down memory lane ($28.95 – $31.95).


Keep an eye out for more collection drops throughout the year representing two additional eras: Nostalgic and Modern.  For the full assortment of WB100 products including previously announced Golden Era, please visit WBShop.com.


For more information on Warner Bros.’ 100th anniversary, please visit WB100.com.


Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

Daniel Pickett

AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

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